
The Tree Booth
I found myself in a very interesting situation in 2016. Top brass at Squirrels wanted to create a 20x20 trade show booth that could function as a community center and demo space. They insisted on a tree that captured the company’s bootstrapped tech startup vibe. While the design is mine, this project was touched by several engineers, builders, woodworkers, company volunteers and one trusty design intern. You can read about the process over at the Squirrels blog.

Every part of the Tree was designed in Sketch Up within 1/32 of an inch.
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The Tree hosted dozens of presenters from the EdTech community.
